YOU2MII started with a simple frustration: buying and selling online in Nigeria meant guessing who to trust. We set out to fix that — one verified seller at a time.
In 2024, three friends who'd each lost money to fake listings on other platforms sat down and asked a simple question: what would it take to make an online marketplace feel as safe as buying from someone you know?
The answer wasn't more listings — it was fewer, better-verified ones. Every seller on YOU2MII goes through an identity and address check before their first item goes live. Every buyer can see exactly who they're dealing with.
Today, YOU2MII is home to thousands of sellers across Nigeria — from Lagos fashion houses to Kano leather workshops — all held to the same standard.
No seller goes live without an identity check. It's slower — and it's non-negotiable.
Transactions over ₦20,000 are covered — if a listing isn't as described, we step in.
Listing is free. What a seller quotes is what a buyer pays — nothing added at checkout.
YOU2MII began as a spreadsheet of trusted sellers shared between friends — before it was ever a website.
We launched identity verification in Lagos and Abuja, onboarding our first wave of boutique and electronics sellers.
YOU2MII reached all 36 states, adding buyer protection and in-app chat to keep every deal on the platform.
Today YOU2MII is where a growing share of Nigeria's independent sellers go first — and where buyers know what "verified" actually means.